We strongly believe in having a clear motive, as well as a goal in construction. This does come with a warning however. Because we have seen so many architects just sticking to the one thing, and refusing to change their style even after finding out that it might not be the most benefitial. For us, change is always an important element of design.. one which even us who embrace it have a difficult time with. But it’s exactly the reason that we are ready to change whenever we find our ways going to the wrong direction. It takes a lot of discipline and even courage to face oneself and the authorities breathing down your neck.

It’s really an endless battle between those who fund architectural projects and those who create them. One thing of course is that there needs to be balance between the two, and whoever is behind the project needs to respect the wishes of the paying customer. But this should never be a one way situation, and in fact we feel that the goals and motives should be the baseline of the work. If they match with the client, then work can start with a gracefull pace.

But then comes to financial motive, which makes us work for projects that don’t exactly fit the motive why we started in the profession in the first place. That’s why even that needs to be balanced out.. as everything it seems. So what can one do to tackle with so many issues and keep them in a good harmonious path all the time. At the IFAC 2013 we gave this issue a lot of thought since we want to encourage architects to make something that they are passionate about.

Over the course of so many years and so many mistakes, the answers were right in front of us. In those very mistakes are the answers, and ever since we have even encourage people to do them. Only that way one can find the right path, because each one is extremely individual. This must be the goal of the architect, one that takes the career to heights never seen before that everyone can enjoy because we can say..

Creativity has blossomed. Artistic beauty is here.

Those are the humble, yet ambitious Goals & Motives of the IFAC.