The problem with our industry is it’s size. Without a doubt, the most creative and benefitial projects of our times within art and construction, are the ones that are smaller in scale. When you make something with dedication, it’s hard to stay focus when you have a corporation on your neck to worry about. It’s understandable, but that choice is a free one for all which I encourage everyone to think properly.. if it is something that they truly want or not.

Havin met with so many industry leaders through our conference and my travels in different countries, I can say that there is one thing that unites us all. Everyone wants to do the good thing. Never have I actually met someone in the construction business who wanted to do a bad work. Yet unfortunately this is often enough how things turn out in modern day industrialised environments. It is as if creation and passion has been left out of the equation, and design has become something mass produced. Mass perfected to create a low cost environment for those who want living solutions fast and now without thinking about long term consequences.

This is the very unfortunate outcome of today’s industrial leadership, and at IFAC we have always brought awareness towards that very issue. In a nutshell, the biggest responsability is of those who are in head positions of such companies. Lower workers are understandably subject to the command from above so to say. Which doesn’t mean that those people in executive positions are any more bad, it’s just that awareness has dissapeared. Decision making is based on economics, rather than the dozen or so other important factors that make up the big picture. By being aware of each step, one falls down and no longer wants to be competitive on the market. This over competitive attitude has become one of the biggest problems today. But there is hope, as people understand to invest in sustainability and beauty. Being in harmony with nature is worth every penny and we don’t need such competitive, nature destructive attitudes.

Spreading the word.